Do websites need a home link?

A quick survey of some of the most popular websites across a handful of sectors should help inform if we need a home link on our websites.
I’ve also included a handful of well known design shops so we get a User Experience design perspective.


Natwest – no
Lloyds bank – yes – (home icon)
Barclays – no
Halifax – no
Paypal – no

Social Media

Facebook – no
Youtube – yes
Yahoo – no
Instagram – no
LinkedIn – no

Design shops

Nielsen Norman Group – yes
Frog design – no
Clearleft – no
Pentagram – no
Happy cog – no


ASOS – no
Next – no
Amazon – no
Tesco – no – no


Reddit – no
Guardian – no
BBC – no
The Telegraph – yes
Medium – yes


5/25 surveyed have a home link, that’s 1/5 or 20% of sites surveyed.

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