What I love about Doctor Who is that the creators aren’t scared of change, but instead embrace evolution, it’s a show that isn’t scared of throwing something out into the wild and seeing if it sticks.
The new Doctor is a woman. Shock and awe.
You could say it’s a drastic change, but actually that’s not really such a big risk at present, there’s this other Sci-Fi brand that recently had huge commercial success with a female lead too.
More interesting to me than a female Doctor is the new Doctor Who logo mark.
The question to answer is; does the new logo represent the new Doctor, and the new upcoming seasons?
Obviously we won’t know the latter until the show starts (we haven’t got a time machine!), but we can initially delve into the symbolism and feeling of the new logo mark.
Thin letter forms can portray a fragility and delicateness – which in gold with orange fill resembles jewelry.
Subtle serifs on the on the “D”, “T” and “R” give the typeface some distinction and character, merged with the thin letter forms and high x-height of typeface they look like circular cogs arranged in mechanical clockwork.
In the animated video supplied for the release, the Tardis shoots through the letter forms leaving a trail on the “D”, “H” and “O”, interestingly, forming a trail on the last “O” that closely resembles the female associated Venus symbol (albeit , on it’s side).
These trails left by the Tardis could also be said to represent a journey.
The trails crossing the letters could also loosely represent the universal first aid symbol, a good for fit for a Doctor themed show.
The “Who” part of the logo mark is used to represent the brand in a short form context, see above Fig 3: the Doctor Who logo mark being used on a Twitter feed.
In this context the Tardis has left a trail through the word “WHO”, which creates a clock symbol, fitting of a time travel themed show.
The new logo mark feels different to what we’ve seen for years, elegant and delicate, and dare I say feminine, so on the face of it, it’s a good fit.