Even the best design ideas are just assumptions
Sounds risky business to me.
I have been in the position a few times where I have explained designs to stakeholders whom look totally perplexed when I say “It’s my best guess for what we need”. Stakeholder “So… your guessing?”. I reply “Well, yes”.
Without user testing we’re just assuming our design decisions are right.
I wouldn’t fancy funding my business on an assumption.
Skip user testing and even the best design ideas, from the best Designer Jedi Genius Guru , are just assumptions, pure fiction.
Utilizing a UX Designers vast experience, undertaking heuristic evaluations, known user conventions, user profiling, task analysis, story mapping and basing decisions on analytics – whilst all these methods are insightful and helpful in qualify your design decisions, they only get so you so far!
Testing one user is 100% better than testing none
- Steve Krug, Don’t make me think
