Design is a conversation

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Design is a conversation
– Anthony Brewitt

For years now I’ve been saying this to many a product owner or client,  typically a question is raised at the speccing out stage of a project by a client saying “you’ve quoted 14 hours for admin and meetings? seems like a lot”.  It’s at this stage I envisage myself in a black polo neck and round glasses delivering a speech on stage about the iPhone 1 with crowd in awe of my presence and innovation ideas and I reply to the naysayer with “Design is a conversation”, you can feel the smug in the air.

If designer and client are not talking enough it will lead to frustration by both parties. The design will be way of the mark. Leading to frustration from the client as the Designer will seemingly not look as if they “get it”, and frustration by the Designer as there’s not enough conversation and exploration to truly set design objectives.

Design is iteration
– Anthony Brewitt

I’m back on stage again….

This time client has asked “we’ve been through this once, do we really need to go over it again?” I’m back on stage with Woz by my side, delivering a stunning rebuttal “Design is iteration”. Again my delivery must sound so arrogant, it makes me blush.

What I mean to say is that design is an ongoing conversation and that an ongoing conversation in an iterative cycle is how we end up with a product that delivers on the clients goals.

Design needs testing and iteration to improve, each cycle of iteration moves the design closer to meeting user and stakeholder needs.

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